Analysis of demand and competitors
- Study the market of fitness services of St. Petersburg
- Analyzing the proposals of competitors
- Identify the most requested areas
- Create an advertising strategy for different audience segments
Fitness studio
BodyRoom: contextual advertising studio fitness, dance and wellness practices
Studio in St. Petersburg, combining fitness areas, dance programs and wellness practices
Increase in applications
+ 400%
Number of applications increased 5 times
Growth of targeted traffic
+ 218%
Number of targeted visits tripled
Industry
Fitness studio, dance, yoga and sports programs
Engagement period
From January 2025 to the present
Website CMS
Tilda
Type of work
Contextual advertising
Project screenshots
Client challenge
BodyRoom is our long-standing customer. We used to. Developed a website for the studioAfter the launch of the project, we periodically consulted on development and Internet marketing.
Over time, the client decided to actively attract new visitors through paid advertising channels. Despite the quality of the site and good reputation of the studio, the main source of new customers remained recommendations and organic traffic.
Due to the fact that we were already deeply immersed in the project, well understood the features of the business, the target audience and the most popular areas of study, we managed to quickly start advertising campaigns without a long stage of acquaintance with the project.
The main objectives were:
Increase the number of records for trial classes;
Attracting new customers to fitness and dance directions;
Ensuring a stable flow of applications regardless of seasonality;
Increased loading of groups and training;
Obtaining a predictable channel for attracting customers through Yandex Direct.
An additional advantage was the availability of a quality website, which was previously developed by our team. This allowed you to focus on the effectiveness of advertising campaigns and quickly get the first results after the launch of advertising.
Comprehensive work on contextual advertising
The main goal was to make Yandex Direct a constant source of new clients for the studio
Collection and clustering of semantics
- Collected commercial requests for fitness, stretching, Pilates, dancing and trial classes n
- Divided requests by direction and level of user interest
- Use negative words to improve traffic quality
- We have prepared separate advertising groups for each direction
Setting up advertising campaigns
- Created search advertising campaigns
- Prepared ads for various services of the studio
- Configure quick links, clarifications and additional extensions
- Connected analytics and conversion tracking
Working with landing pages
- Identify the most conversion pages of the site
- Prepared recommendations for improving the forms of capture
- Increased offers for new customers and trial visits
- Increased efficiency of advertising traffic conversion
Optimization and scaling
- Regularly analyze the effectiveness of advertising campaigns
- Disabled inefficient requests and sites
- Redistribute the budget in favor of the most profitable areas
- Constantly testing new ads and hypotheses
Results
Below are the main changes after the launch and optimization of advertising campaigns< / p. >>
Growth in applications
The number of applications for trial classes and the purchase of season tickets increased significantly in the first months after the launch of advertising
Main result
Number of applications
+ 400%
+ 218%
Growth of targeted traffic
427 rubles
Cost of application