Short definitions of SEO, analytics, advertising, web development and AI search terms. Find a term or open a section.
E-E-A-T is Google’s principle for assessing the quality and credibility of content. What experience, expertise, credibility and credibility mean for SEO and GEO.
Crowling budget is the number of pages the robot crawls over a period. How to save it on a large site and speed up indexing important pages.
Behavioral factors are signals about the actions of users on the site. How they affect ranking in Yandex and why cheating is dangerous.
Semantic core – a list of search queries for website promotion. What is included, how to cluster the keys by intent and link to the pages.
Fine-tuning – additional LLM training on highly specialized data. What is it, what is different from RAG and what approach is more important for GEO promotion.
LLM (Large Language Model) is a neural network behind ChatGPT, Claude and Gemini. How it works, why it’s wrong and what it means for SEO and content marketing.
RAG is an AI architecture in which a model searches for data from external sources before responding. Learn how it works and why it’s important for GEO.
LLM hallucination is when an AI generates compelling but false text. What is it, why does it arise, and how does it affect SEO and AI search?
Context window is the volume of text that a language model sees at a time. How the token limit works and why dense content is more likely to fall into AI search responses.
A token is the minimum unit of text in language models. What is it, why is Russian text more expensive than English and how it affects the work with AI tools.
