E-E-A-T
E-E-A-T is Google’s principle for assessing the quality and credibility of content. What experience, expertise, credibility and credibility mean for SEO and GEO.
E-E-A-T is the principle of content quality evaluation in Google: experience, expertise, authority, and trustworthiness. According to it, assessors and algorithms determine whether the material and its author can be trusted.
It is especially important for YMYL topics – about money and health, where the cost of error is high. In practice, E-E-A-T is strengthened through the indication of authors with real expertise, links to sources, reviews and brand mentions. For GEO, it works the same way: AI is more likely to cite resources it trusts.
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