Cannibalization of keywords
Keyword Cannibalization – When a website’s pages compete for a single query. Why positions fall and how to combine content to fix it.
Keyword cannibalization is a situation where several pages of a site are promoted for the same query and compete with each other in the results. The search engine gets confused about which page to show, and the positions sag for both.
Most often it arises due to the spontaneous growth of the blog and the intersection of topics without a well-developed semantic core. It is treated by combining similar materials into one strong page, reassigning queries and linking. First, the problem is found: look in Yandex Webmaster and Search Console, which URLs are ranked by one key.
Related terms
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Behavioral factors are signals about the actions of users on the site. How they affect ranking in Yandex and why cheating is dangerous.
SEOThe semantic core
Semantic core – a list of search queries for website promotion. What is included, how to cluster the keys by intent and link to the pages.
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