Back to section
Glossary / SEOJune 19, 2026

Cannibalization of keywords

Keyword Cannibalization – When a website’s pages compete for a single query. Why positions fall and how to combine content to fix it.

Section: SEOUpdated: June 19, 2026

Keyword cannibalization is a situation where several pages of a site are promoted for the same query and compete with each other in the results. The search engine gets confused about which page to show, and the positions sag for both.

Most often it arises due to the spontaneous growth of the blog and the intersection of topics without a well-developed semantic core. It is treated by combining similar materials into one strong page, reassigning queries and linking. First, the problem is found: look in Yandex Webmaster and Search Console, which URLs are ranked by one key.

Related terms

More on this topic

All terms in category →

Did not find a term?

Need an answer for your website?

Describe the task and we will suggest what to check first.