Behavioral factors

Behavioral factors are signals that the search engine collects about the actions of visitors on the site and in the results. This includes clickability of the snippet, time on the page, depth of viewing, returns to search and bounce rate.

For Yandex, this is one of the main ranking factors. If the user found the answer and stayed on the page, the system considers the result successful and raises the site. Cheating bots is easy to calculate and leads to sanctions, so work only on the real convenience and benefit of the content.