SEO audit and development strategy
- Conducted a comprehensive analysis of the current state of the site
- Identified growth points in the commodity direction n
- Identify weaknesses in structure and content
- Prepare a step-by-step promotion strategy
Glues, sealants and adhesive tapes
Contact: SEO promotion of the website of the supplier of adhesive materials
Catalog of adhesive materials and related goods: household, construction and installation adhesives, sealants and adhesive tapes
Rising SEO Traffic
+120%
Attendance increased by more than 2 times
The rise of ICS
+87.5%
Website quality index increased from 80 to 150
Industry
Glues, sealants and adhesive tapes
Engagement period
From April 2025 to the present
Website CMS
1C-Bitrix
Type of work
SEO promotion
Project screenshots
Client challenge
The client contacted the website-catalog of the brand of adhesive materials and related products. The project already had a high-quality assortment and a stable presence in the market, but search engine promotion was not previously conducted systematically. Because of this, the site did not receive organic traffic and did not occupy a strong position for important queries.
Our task was to increase the visibility of the site for information requests related to adhesives and related products, as well as to promote the site for queries with the addition of “wholesale” to attract new B2B customers and dealers.
Comprehensive work on SEO promotion
We implemented a system SEO promotion aimed at increasing search traffic, strengthening the product catalog and increasing the visibility of the site in the niche of adhesive materials and related products
Collection and clustering of semantics
- Collected a wide semantic core of glues and related products
- Separate requests for information and commercial groups
- Selected queries with the addition of “optical” and B2B intention
- Prepared the basis for expanding the structure of the site
Optimization of the product catalog
- Worked texts on category pages
- Meta tags of sections and cards of goods have been updated
- Increased relevance of pages for targeted queries
- Improved the quality of the catalog for users and search engines
Development of expert blog
- Fill the blog with useful thematic materials
- Prepared articles on the selection, application and properties of products
- Closed popular user questions from search
- Attracted stable SEO information traffic
Strengthening commercial factors
- Improved page structure for wholesale clients
- Added company benefits and trust blocks
- Increased contact points and forms of appeals
- Increased conversion potential of the site
Reference Promotion and Analytics
- Increased quality reference mass
- Increased domain authority in search engines
- Tracked positions in Yandex and Google
- Adjust strategy based on data and growth dynamics
Results
Increased website traffic
Website traffic in general and SEO traffic in particular have increased
Main result
Growth of SEO Traffic (March 2025 – March 2026)
+120%
+74%
Increase in total website traffic (March 2025 – March 2026)
+11%
Growth of direct visits to the site (March 2025 - March 2026)
Growth of website quality index
Site Quality Index (ICS) is a Yandex metric that shows the degree of usefulness and demand for a resource for users
Main result
The rise of ICS
+87.5%
80
ICS for April 2025
150
ICS for April 2026
Visibility of the site in the issuance of neural networks
The site came out in the top 3 by mentions in Alice AI
Main result
By mention in Alice AI
Top 3
80%
Percentage of requests mentioning a site in Alice AI
Increased visibility
Increased presence in new channels of recommendations
The appearance of the site in the top 10 search results Yandex
The site was brought to the top 10 by Yandex for more than 130 key customer requests
Main result
In the top 10 search results Yandex
135 key queries
39 key queries
In the top 3 search results Yandex
292 key queries
In the top 30 search results Yandex
Appearance of the site in the top 10 Google search results
Included in the top 10 Google for more than 270 key customer queries
Main result
In the top 10 Google search results
279 key queries
185 key queries
In the top 3 Google search results
Increased visibility
Requests take leading positions