Structure for advertising
- Minimum distractions and unnecessary transitions
- Clear blocks with advantages
- A clear path to targeted action
The visit of Dagestan helps travelers to discover the region through thoughtful routes, bright locations and atmospheric tours from the Caspian coast to mountain villages
The client came. without text, without structure and without a ready-made solution for contextual advertising. There was the main site of the project “Visit Dagestan”, which we are already promoting in the framework of SEO, but it did not fit the tasks of paid traffic: it contained a lot of content, long pages with information, complex structure – all this reduces conversion on cold advertising.
It was necessary to create a separate advertising landing page from scratch, to convey the value proposition of the project “Visit Dagestan” in simple and understandable blocks.
From the client was only the main site and understanding that they want to get a landing page that effectively converts advertising traffic.
We developed a self-written landing page without designers, collecting it completely manually
As a result, a quick advertising landing, completely sharpened for conversion. The user understands the essence of the offer in 10-15 seconds, and bright visual blocks create an emotional effect and increase engagement. Landing works perfectly in conjunction with contextual advertising: clean structure, clear advantages, minimum distractions. Download speed allows you to efficiently handle even cold mobile traffic. The client received a completely independent landing page, which is not overloaded with information like the main site, and is better suited for advertising campaigns.
p. >>Landing has become a convenient base for launching contextual advertising and can be used as a universal landing page for different tourist destinations