SEO audit and development strategy
- Conducted a comprehensive analysis of the site and current positions
- Identified growth points by product categories
- Identify weaknesses in structure and content
- Developing a long-term strategy
Electrical goods
Photon: SEO promotion of the website of the supplier of electrical goods
Catalog of electrical goods and lighting products: lamps, lanterns, extension cords, batteries
Rising SEO Traffic
+ 126%
Attendance increased by more than 2 times
The rise of ICS
+77%
Website quality index increased from 130 to 230
Industry
Electrical goods
Engagement period
From September 2024 to the present
Website CMS
1C-Bitrix
Type of work
SEO promotion
Project screenshots
Client challenge
The client came with an existing website-catalogue of products of a large supplier of electrical goods and related products. The site performed a presentation function, but did not reveal its potential as a tool for attracting customers from search. The site lacked a systematic SEO strategy, and positions on important industry queries were limited.
The main task was to promote the site for information requests, as well as for commercial requests with the addition of “wholesale” to attract companies interested in purchasing products in large batches.
Comprehensive work on SEO promotion
We implemented system SEO promotion with an emphasis on the growth of search traffic, strengthening commercial pages and increasing the visibility of the site in the competitive niche of electrical goods
Collection and development of semantics
- Collected a wide semantic core on the electrical product n
- Separate requests for information and commercial groups
- Selected queries with the addition of “optical” and B2B intention
- Prepared the basis for the growth of new landing pages
Optimization of the product catalog
- Worked texts on category pages
- Meta tags of sections and cards of goods have been updated
- Increased relevance of pages for targeted queries
- Improved the quality of the catalog for users and search
Development of information blog
- Fill the blog with useful thematic materials
- Prepared articles on the selection, use and characteristics of products
- Closed popular user questions from search
- Attracted stable SEO information traffic
Strengthening commercial factors
- Improved page structure for B2B audience
- Added trust blocks and company benefits
- Enhanced contact points and conversion elements
- Increase the value of the site for potential customers
Reference Promotion and Analytics
- Increased quality reference mass
- Increased domain authority in search engines
- Tracked positions in Yandex and Google
- Adjust strategy based on data and growth dynamics
Results
Increased traffic and behavioral factors
Website traffic in general and SEO traffic in particular have increased
Main result
Growth of SEO Traffic (March 2025 – March 2026)
+ 126%
+ 67%
Increase in total website traffic (March 2025 – March 2026)
- 28%
Reducing the percentage of failures with SEO (March 2025 – March 2026)
Growth of website quality index
Site Quality Index (ICS) is a Yandex metric that shows the degree of usefulness and demand for a resource for users
Main result
The rise of ICS
+77%
130
ICS for April 2025
230
ICS for April 2026
Visibility of the site in the issuance of neural networks
The site came out in the top 3 by mentions in Alice AI
Main result
By mention in Alice AI
Top 3
70%
Percentage of requests mentioning a site in Alice AI
Increased visibility
Increased presence in new channels of recommendations
The appearance of the site in the top 10 search results Yandex
Bringing the site to the top 10 Yandex for more than 120 key customer requests
Main result
In the top 10 search results Yandex
122 key queries
40 key queries
In the top 3 search results Yandex
378 key requests
In the top 30 search results Yandex
Appearance of the site in the top 10 Google search results
Included in the top 10 Google for more than 320 key customer queries
Main result
In the top 10 Google search results
327 key requests
237 key requests
In the top 3 Google search results
Increased visibility
Requests take leading positions