Catalogue and collections
- Thoughtful structure by categories and drops
- Convenient filters and a quick transition to models
- Flexibility to add new products
Designer clothes
Online store of designer clothes
A clothing brand for those who appreciate freedom, minimalism and thoughtful details: the collections combine modern silhouettes, comfortable fits and high-quality materials
Catalog
Convenient choice of models
Structured directory with easy navigation and easy filtering
Visual
Brand aesthetics
Careful presentation of collections and large photos that convey the style
Industry
Selling designer clothes
Engagement period
08.2024 - 11.2024
Website CMS
Tilda
Type of site
Online store
Project screenshots
Client challenge
The client came with the task of creating a selling and visually strong website for a young designer clothing brand. At the beginning of the work, the client had a technical task, photos of products and an understanding of the stylistics that must be transferred. It was necessary to create a full-fledged online store that would combine the aesthetics of the brand, convenience of choice and correct presentation of collections, as well as prepare a platform for further promotion.
Work on the project
We developed a site on the Tilda platform using Zero blocks for layout of key sections
Merchandise cards
- Large visuals and several angles
- Clear presentation of sizes, materials and features
- Focus on convenience of choice and conversion
Visual style
- Clean, minimalist design
- Emphasis on photos and brand aesthetics
- Comfortable perception on any device
Results
The result is a modern online store that reflects the atmosphere and philosophy of Preparade. The site showcases collections in a premium, neat serve, makes clothing choices convenient and helps the brand strengthen its digital identity. Navigation has become simple and logical, product cards are informative, and visuals are a key element of user engagement.
The site is ready to further expand, promote and increase the range.
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Basis for scaling
The site has become a sustainable platform for brand growth, new collections and traffic from search and advertising
Main result
The brand received a website that emphasizes the style of products, facilitates choice and forms the correct perception of the brand among customers
Flexibility
Allows without limitation to expand the functionality
Visual
Focus on visual enhances emotions from collections