SEO audit and growth strategy
- Conducted a comprehensive analysis of the site and current indicators
- Identified growth points in the B2B segment
- Identify priority areas of promotion
- Developed a development strategy for the wholesale market
Wholesale supplies
Rosel: SEO promotion of B2B directory
Wholesale supplier of electrical goods, adhesives, insulation and related products
Rising SEO Traffic
+ 28%
Attendance increased by a third
Increase in direct calls
+54%
Direct visits to the site increased by 1.5 times
Industry
B2B supplier
Engagement period
From September 2024 to the present
Website CMS
1C-Bitrix
Type of work
SEO promotion
Project screenshots
Client challenge
The client turned to a large B2B portal that combines an assortment of several brands and product lines. The site was focused exclusively on wholesale sales and work with legal entities, which created separate difficulties in SEO promotion: most users in search expect the opportunity to place an order as an individual.
Our task was to bring the project to the top for commercial wholesale requests, attract the target B2B audience and build a promotion strategy that takes into account the specifics of sales only for companies and wholesale customers.
Comprehensive work on SEO promotion
We have built an SEO strategy with a focus on commercial queries, the growth of targeted B2B traffic and the strengthening of the directory for wholesale customers and legal entities
Collecting commercial semantics
- Collected requests with intent to buy wholesale
- Requests with additives “wholesale”, “supplier”, “legal entities” were worked out
- Semantics divided by product categories
- Preparing the foundation for the growth of targeted commercial traffic
Development of product catalog
- Improved the structure of categories and subcategories
- We have worked on navigation in a wide range
- Strengthen the directory pages for search demand
- Make the catalog more convenient for B2B clients
Strengthening commercial factors
- Added trust blocks and vendor benefits
- Increased emphasis on working with legal entities
- Improved application forms and communication methods
- Increased conversion potential of the site
Optimization of cards and landing pages
- Worked texts and meta tags of key pages
- Increased relevance of categories for commercial requests
- Improved delivery of product benefits
- Improved page quality for users and search
Reference Promotion and Analytics
- Increased quality reference mass
- Increased domain authority in search engines
- Tracked positions in Yandex and Google
- Adjusted strategy based on growth dynamics
Results
Increased website traffic
Website traffic in general and SEO traffic in particular have increased
Main result
Growth of SEO Traffic (August 2024 – August 2025)
+ 28%
+54%
Growth of direct visits to the site (August 2024 - August 2025)
+ 43%
Growth of link clicks (August 2024 – August 2025)
Growth of website quality index
Site Quality Index (ICS) is a Yandex metric that shows the degree of usefulness and demand for a resource for users
Main result
The rise of ICS
+4%
250
ICS for October 2024
260
IX for June 2025