PVC insulation

SafeLine: SEO-promotion of the website of the PVC isolate supplier

Catalogue of professional PVC isolates for domestic and industrial use

Safeline
Rising SEO Traffic
+ 584%
Attendance increased almost 7 times
The rise of ICS
+ 250%
The quality index of the site increased from 20 to 70 units
Industry
PVC insulation
Engagement period
From June 2024 to the present
Website CMS
Tilda
Type of work
SEO promotion

Project screenshots

Client challenge

The client contacted us with the website of a large supplier of PVC isolates and one of the market leaders in its niche. The project already had a strong reputation and a recognizable brand, but the potential of the site in search engines was not fully used. The main task was to strengthen the company’s presence in the organic issuance of information requests related to tape, its characteristics, application, standards and product selection.

It was necessary to turn the site into an industry information portal that not only maintains the image of a market leader, but also consistently attracts targeted SEO traffic from search.

Comprehensive work on SEO promotion

We built an SEO strategy that strengthened the brand’s position in search, attracted information traffic and helped to structurally present the company’s products

SEO audit and growth strategy

  • Conducted a comprehensive analysis of the current state of the site
  • Identified growth points in the niche of isolating and related products
  • Identify structure and content limitations
  • Prepared a step-by-step plan for the development of the project

Collection and clustering of semantics

  • Collected a wide semantic core on the topic of isolates
  • Separate requests for information and commercial groups
  • Identify promising clusters for traffic growth
  • Prepared the basis for new pages and articles

Creating an expert blog

  • Launched a full-fledged blog for information requests
  • Prepared articles on types of tape, application and characteristics
  • Closed popular user questions from search
  • Create a stable source of SEO traffic

Development of product catalog

  • Created a catalog for a visual presentation of the range
  • Divided products by types, colors and characteristics n
  • Prepare separate pages for key positions
  • Increased commercial potential of the site

Page optimization and linking

  • Reworked headers and meta tags of key sections
  • Linked blog articles to product catalog
  • Improve the navigation and depth of the site
  • Increased relevance of pages for search queries

Analytics and scaling up growth

  • Tracked site positions in Yandex and Google
  • Analysis of organic traffic dynamics
  • Adjust the strategy based on statistics
  • Scaling the most effective areas of promotion

Results

Increased website traffic

Website traffic in general and SEO traffic in particular have increased

Main result
Growth of SEO Traffic (March 2025 – March 2026)
+ 584%
+ 373%
Increase in total website traffic (March 2025 – March 2026)
+ 83%
Growth of direct visits to the site (March 2025 - March 2026)

Growth of website quality index

Site Quality Index (ICS) is a Yandex metric that shows the degree of usefulness and demand for a resource for users

Main result
The rise of ICS
+ 250%
20
ICS for April 2025
70
ICS for April 2026

Visibility of the site in the issuance of neural networks

The site came out in the top 3 by mentions in Alice AI

Main result
By mention in Alice AI
Top 3
80%
Percentage of requests mentioning a site in Alice AI
Increased visibility
Increased presence in new channels of recommendations

The appearance of the site in the top 10 search results Yandex

The site was brought to the top 10 by Yandex for more than 60 customer information requests

Main result
In the top 3 search results Yandex
42 key queries
68 key queries
In the top 10 search results Yandex
87% of customer requests
In the top 10 search results Yandex

Appearance of the site in the top 10 Google search results

Top 10 Google for more than 70 customer information requests

Main result
In the top 3 Google search results
59 key requests
72 key requests
In the top 10 Google search results
92% of customer requests
In the top 10 Google search results