Demand analysis and preparation of advertising strategy
- Study the market and competitors
- Identify the main categories of goods for promotion
- Created the structure of advertising campaigns
- Prepare a budget allocation strategy
Natural silk products
Silshi: contextual advertising of the online store of natural silk products
Online store premium products made of natural silk, offering a wide range of products for sleep, beauty and everyday use: pillowcases, sleep masks, dressings, scarves, hair gums, robes and gift sets
Growth in applications
+ 221%
The number of orders from the site has tripled
Cost of application
491 rubles
Reduced the price of one application after optimization
Industry
Natural silk products
Engagement period
From April 2025 to the present
Website CMS
Tilda
Type of work
Contextual advertising
Project screenshots
Client challenge
The client contacted us at the stage of launching the online store of natural silk products. After the completion of the development of the site, it was necessary to quickly start getting the first sales and test the demand for products.
The main task was to create a stable channel to attract the target audience through Yandex Direct. Since the site was new, there was almost no organic traffic, and ordering was required at the start of the project.
Our tasks were as follows:
Attract the first buyers;
Ensure a stable flow of targeted traffic;
Test the demand for different categories of goods;
Identify the most effective advertising links;
Get sales with a controlled bid value.
Comprehensive work on setting up and conducting contextual advertising
The main task was to quickly bring the online store to the market and ensure a stable flow of orders through Yandex Direct
Collection and development of semantics
- Collected commercial requests with intent to purchase
- Divided requests by product groups
- Prepare separate campaigns for different product categories
- Use negative words to improve traffic quality
Setting up advertising campaigns
- Created search campaigns in Yandex Direct
- Prepared ads for each group of goods
- Set up extensions and quick links
- Conducted primary rate optimization
Launch of advertising campaigns
- Conducted testing of ads
- Checked the accuracy of the analytics
- Set up tracking of goals and conversions
- Launched advertising on priority areas n
Optimization and scaling
- Regularly analyze the effectiveness of key requests
- Disabled inefficient sites and ads
- Redistribute the budget in favor of profitable campaigns
- Expanded coverage through new requests and product directions
Working with analytics
- Controlled CTR, CPC and Conversion
- Analyze the behavior of users on the site
- Evaluate the effectiveness of advertising channels
- Recommendations for further development of the project
Results
Below are the main changes in the number of applications, the effectiveness of advertising and the cost of attracting customers after the launch of contextual advertising< / p. >>
Growth in applications
It was possible to ensure a stable flow of appeals from advertising campaigns
Main result
Increase in number of applications
+ 221%
491 rubles
Reducing the cost of the application
8.7%
CTR advertising campaigns