Catalogue and collections
- Thoughtful structure by categories and drops
- Convenient filters and a quick transition to models
- Flexibility to add new products
Natural silk
Online store of products made of natural silk
Silshi offers collections of 100% natural silk: pillowcases, sleep masks, bandages, scarves, hair bands, robes and gift sets
Premium positioning
Natural silk
Premium visual image and brand trust
Assortment
Accessories and household goods
Catalog with clear structure and quick choice
Industry
Natural silk products
Engagement period
06. 2024-08. 2024
Website CMS
Tilda
Type of site
Online store
Project screenshots
Client challenge
Silshi had a strong product and a clear value proposition, but the site needed a full package for an online store. It was necessary to show the premium brand, carefully arrange the range into categories and at the same time not to lose the feeling of softness, aesthetics and care, which is important for products made of natural silk.
In addition, the focus was on selection scenarios: sleep products, hair accessories, gift sets, corporate orders and pages with information about delivery, payment and return. The site should work equally well for sale and trust.
Project work
We developed an online store on the Tilda platform using Zero blocks to individualize all the key elements of the interface and design
Merchandise cards
- Large visuals and several angles
- Clear presentation of sizes, materials and features
- Focus on convenience of choice and conversion
Brand presentation
- Aesthetic and light visual style
- A clear emphasis on natural material
- Convenient interaction without unnecessary elements
Results
The result is a modern, aesthetic and convenient online store, fully reflecting the philosophy of the Silshi brand. The structure of the catalog allows you to easily navigate the assortment, product cards give a complete picture of each product, and the visual presentation emphasizes the softness and premiumness of natural silk.
Users can quickly find the right product, read the description and place an order in a few clicks. The site has become a tool that helps not only visually present products, but also effectively convert traffic into sales. >
Readiness for growth
The site has become a convenient basis for expanding the catalog, promoting and attracting advertising traffic, which increases the potential for sales growth
Main result
The online store became convenient for buyers, which positively affected the user experience and increased conversion in purchases
Visual
Focus on photography enhances brand perception
Structure
Catalog and product cards received SEO optimization