Running SEO from Zero
- Prepare the site for promotion immediately after development
- Identify priority product categories for growth
- Formed the basic SEO structure of the online store
- Laid the foundation for further scaling
Natural silk products
Silshi: SEO promotion of the online store of natural silk products
Online store of products made of 100% natural silk, in the range of which there are pillowcases, sleep masks, dressings, scarves, hair bands, robes and stylish gift sets
Rising SEO Traffic
+ 28%
Attendance increased by more than a quarter
The rise of ICS
+ 40%
Website quality index increased from 10 to 50
Industry
Natural silk products
Engagement period
From November 2024 to the present
Website CMS
Tilda
Type of work
SEO promotion
Project screenshots
Client challenge
The client came to us at the stage. website with the task of creating a high-quality online store of products made of natural silk. After the launch of the project, the main task was to attract stable organic traffic and develop sales through search engines.
At the time of the start of SEO-promotion, the site was new and had no positions in the search, and the structure and content were formed for launch, but required revision in terms of search engine optimization. There was a lack of advanced semantics, elaborated categories, SEO texts and system internal optimization.
It was important for the client not just to bring traffic, but to build a long-term sales channel through SEO: increase the visibility of the site in Yandex and Google, attract the target audience for queries related to natural silk products, and ensure a stable growth of orders from search.
Comprehensive work on SEO-promotion of the online store
The main task was to bring a young online store to search results, increase targeted organic traffic and turn SEO into a stable source of sales
Work on commercial semantics
- Requests with clear intention to purchase
- They were divided into categories and types of goods
- Take into account seasonality and behavioral scenarios of users
- Focus on requests with maximum conversion
Strengthening categories
- Redesigned catalog pages for search queries
- Added texts that help both SEO and sales
- Expand the description of the range and advantages
- Prepare categories for organic traffic growth
Handling product cards
- Optimized cards for commercial requests
- Added blocks that increase confidence in the product
- Improved the structure of descriptions and characteristics
- Increase the value of pages to the user
Improving the user journey
- Simplified navigation within the catalog
- Added logical transitions between goods
- Shortened the path to ordering
- Increased engagement and depth of viewing
Growth and scaling
- Constantly analyzing the dynamics of positions and traffic
- Expand the structure for new requests
- Added new entry points from search
- Provide a stable growth of SEO indicators
Results
Below are collected key changes in the index of site quality, traffic and behavioral factors after work on SEO-promotion< / p. >>
Increased traffic and behavioral factors
Significantly increased site traffic from search engines
Main result
Growth of SEO Traffic (March 2025 – March 2026)
+ 28%
+ 153%
Increased traffic from Google (March 2025 – March 2026)
25%
Reduced bounce rate from SEO (March 2025 – March 2026)
Growth of website quality index
Site Quality Index (ICS) is a Yandex metric that shows the degree of usefulness and demand for a resource for users
Main result
The rise of ICS
+ 40%
10
IX for March 2025
50
IX for March 2026