SEO audit and growth strategy
- Conducted an in-depth analysis of the site and current indicators
- Identify growth points and weaknesses of the project
- Establish priority areas of promotion
- Prepared a step-by-step plan for the development of the site
Natural products
Stolbushino: SEO promotion of the catalog of natural products
Manufacturer of natural products that offers honey, jam, tea, sweets with an emphasis on quality, natural composition and traditional recipes
Rising SEO Traffic
+ 57%
Attendance from search increased by more than 1.5 times
Growth of positions
115
Key customer queries in the top 3 Google search results
Industry
Catalogue of natural products
Engagement period
From July 2025 to the present
Website CMS
1C-Bitrix
Type of work
SEO promotion
Project screenshots
Client challenge
The client turned to us with an existing catalog site and a strong product: high-quality natural products of its own production with a good reputation and a loyal audience. However, the systematic promotion of the project was not previously engaged in, which is why the potential of the site in search engines remained unrealized.
SEO traffic was limited, positions on important commercial queries did not reflect the actual capabilities of the brand, and a marketing strategy was lacking. At the same time, the products themselves were in demand and had good prospects for scaling recognition and expanding the customer base.
Our task was to change the situation: build a full-fledged SEO promotion, increase the visibility of the site in Yandex and Google, attract a new audience and turn organic search into a stable source of appeals and applications.
Comprehensive work on SEO promotion
The main task was to unlock the potential of a quality product through SEO: strengthen the position of the site, expand the scope of queries and increase the number of transitions from Yandex and Google
Semantics and catalog structure
- Collected requests for honey, jam, tea and natural products
- Semantics divided by categories and user demand
- Expand the structure of the site for new landing pages
- Prepare the catalog for further scaling
Technical SEO Optimization
- Check the indexing and eliminate site errors
- Configured the correct meta tags and titles
- Optimize the speed of page loading
- Improved mobile version of the project
Optimization of product categories and cards
- Redesigned category pages for commercial requests
- Improved product cards in terms of SEO and sales
- Added useful content and product benefits
- Increased relevance of key pages
Content and Brand Trust
- Prepare SEO texts for categories and sections
- Enhanced expert presentation of natural products
- Add content that answers customer questions
- Increased trust in the brand through quality content
Analytics and results growth
- Tracked positions in Yandex and Google
- Analysis of organic traffic dynamics
- Adjusted strategy based on data
- Scaling effective directions of promotion
Results
Below are collected key changes in traffic and positions in the results of search results after work on SEO promotion< / p. >>
Traffic growth
Website traffic in general and SEO traffic in particular have increased
Main result
Growth of SEO traffic (June 2025 – December 2025)
+ 57%
+ 39%
Increase in total website traffic (June 2025 – December 2025)
+55%
Growth of direct visits to the site (June 2025 - December 2025)
The appearance of the site in the top 10 search results Yandex
The site was brought to the top 10 Yandex on 88 key customer requests
Main result
In the top 10 search results Yandex
88 key queries
53 key requests
In the top 3 search results Yandex
141 key requests
In the top 30 search results Yandex
Appearance of the site in the top 10 Google search results
The site was brought to the top 10 by Yandex for more than 130 key customer requests
Main result
Appearance of the site in the top 10 Google search results
137 key queries
115 requests
Appearance of the site in the top 3 Google search results
6th line
Average position in Google search results