Catalogue structure
- Break the range into logical groups
- Added subcategories for key product lines
- Prepare the catalogue for further expansion
Splash fabrics and fittings
Online store of special fabrics and fittings
Syntex supplies special fabrics, belt belts, slings, fittings and components for manufacturers of tactical, tourist and technical equipment
Wholesale and retail
Two segments
Single site for production and private buyers
Material catalogue
Commodity groups
Divided the range by category, added filters
Industry
Splash fabrics, slings and fittings for the production of equipment
Engagement period
12.2025-03. 2026
Website CMS
Tilda
Type of site
Online store
Project screenshots
Client challenge
The customer had a product database, photos of materials and an understanding of what the catalog should look like, but no structured category system, landing pages and easy navigation. It was necessary to create a site that will allow manufacturers to quickly find the right fabrics, tapes or fittings, study the characteristics and send a request. The client wanted a high-quality, neat and functional site that would be convenient for both masters of small workshops and large manufacturing companies.
Project work
We developed a site on Tilda using Zero blocks, which allowed us to flexibly manage the design and create individual interface elements
Merchandise cards
- Removed characteristics in convenient blocks
- Add recommendations and compatible fittings
- Shortened the path of the user to submit the application
Linking and navigation
- Connected fabrics with fittings and tapes
- Improved viewing depth and user behavior
- Simplified the search for even complex materials
Results
The result is a structured, clear and visually clean site that makes the process of choosing materials fast and logical. Customers can easily navigate the volume range, study the characteristics and immediately request a price or samples.
Categories have become better indexed, new entry points have appeared through search results, and the depth of viewing has improved. The site has become a convenient working tool for equipment manufacturers and those who select materials for specific tasks. >
Readiness to scale
The site has become a sustainable platform for expanding the catalog and attracting new wholesale traffic
Main result
The catalog has become more convenient, the structure is more logical, and the number of requests for materials has increased due to clear presentation and improved navigation
Basis for growth
Categories and subcategories received optimized texts and meta tags
Conversion
Convenient forms and structured cards have increased the number of appeals