SEO audit and strategy
- Conducted a detailed analysis of the current state of the site
- Identify growth points and technical limitations
- Identify priority areas of promotion
- Create a step-by-step plan for the development of the project
Tours to Dagestan
Visit of Dagestan: SEO promotion of the tour operator website
Tour operator in the North Caucasus, which organizes individual and group tours, excursions and corporate trips around the region with a focus on comfort, safety and thoughtful routes
The rise of ICS
+ 1,200%
Website quality index increased from 10 to 130
Traffic growth
+ 27%
Attendance increased by more than a quarter
Industry
Tourism, travel
Engagement period
From January 2025 to the present
Website CMS
Self-written
Type of work
SEO promotion
Project screenshots
Client challenge
The client addressed the task of strengthening the presence of the project in search engines and increasing the stable flow of targeted traffic from Yandex and Google. At the time of launch, the site already existed and contained useful information about tours, attractions and holidays in Dagestan, but its SEO potential was not fully realized.
The structure of the site required expansion for additional search queries, some pages needed revision of content and metadata, and the technical component - in deep optimization. There was also no systematic promotion strategy: there was not enough systematic work with semantics, internal linking, new landing pages and regular content amplification.
It was important for the client to receive comprehensive SEO support, which will not only improve the position of the site, but also turn organic search into one of the key channels for attracting tourists and interested users.
Comprehensive work on SEO promotion
We conducted systematic work in all key areas of search promotion
Collection of semantics and expansion of structure
- Collected search queries
- Performed clustering of requests by group
- Expanded the structure for new landing pages
- Prepare the foundation for further traffic growth
Technical optimization
- Eliminate indexing errors and duplicate pages
- Optimize the speed of loading the site
- Setting up sitemap.xml and robots.txt
- Improved the basic technical indicators of the site
Content and Internal Optimization
- Prepare SEO Texts for Priority Pages
- Redesigned titles, meta tags and content structure
- Increased relevance of pages for search queries
- Improved the quality of landing pages for users
Relinking and behavioral factors
- Create logical links between sections of the site
- Increased navigation between tours and information pages
- Increased depth of page viewing
- Improved user script within the site
Analytics and monitoring of results
- Daily tracked positions in Yandex and Google through Topvisor
- Analyzed the dynamics of growth of requests and traffic
- Adjusted strategy based on data
- Maintained stable growth of SEO indicators
Results
Below are collected key changes in the index of site quality, traffic and positions in the results of search results after work on SEO promotion< / p. >>
Growth of website quality index
Site Quality Index (ICS) is a Yandex metric that shows the degree of usefulness and demand for a resource for users
Main result
The rise of ICS
+ 1,200%
10
ICS for January 2025
130
ICS for April 2026
The appearance of the site in the top 10 search results Yandex
Bringing the site to the top 10 Yandex for more than 30 key customer requests
Main result
In the top 10 search results Yandex
32 key requests
3 key requests
In the top 3 search results Yandex
171 key requests
In the top 30 search results Yandex
Increased traffic and behavioral factors
Website traffic in general and SEO traffic in particular have increased
Main result
Increase in site traffic (December 2024 - December 2025)
+ 27%
+ 12%
Growth of SEO traffic (December 2024 – December 2025)
2%
Reducing the percentage of failures (December 2024 - December 2025)