Paid search advertising
A fast way to attract clients from search engines and advertising networks. We set up and manage ad campaigns focusing on leads, sales and efficient budget use
from 40 000 RUB
More about the servicePaid search advertising in Yandex Direct
We set up and manage campaigns when leads are needed now, not in six months. We count cost per lead, not clicks – and keep it within the agreed limits.
The service line in brief
- What we do
- We collect keywords, write ads, set up campaigns and manage them: bids, negative keywords, analytics
- Cost of work
- from 40 000 руб. per month, excluding ad budget
- Client cost per lead
- From 491 to 643 руб. in goods and tourism niches
- What we achieved
- Increase in leads by 221–400% after campaign relaunch, 3 projects in the portfolio
- Reporting
- Once a month: spend, leads, cost per lead for each campaign. Account access is yours
What the service line covers
Below: who the service line suits, how the work goes and answers to common questions.
Shall we calculate if the advertising will pay off?
We will analyze the demand in your niche and estimate the cost per lead. If advertising is unprofitable, we will tell you directly.
What clients come to us with
Advertising quickly provides traffic, but does not fix a weak offer. We are honest about this from the start.
We follow a proven process
- There is a website or landing page to direct people to
- It is clear why you are better than competitors in search results: price, terms, availability
- There is someone to process leads on the same day
- Ready for a test period: the first weeks are spent setting up bids
Let's discuss first
- No website – we will create a landing page, this is a related service
- Advertising budget is less than management costs – we will calculate it together
- Product with advertising restrictions – we will check the platform rules
- Need advertising only for brand awareness, without leads – this is a different job
How we work
First month – setup and testing, then management and optimization.
- 01
Analysis and plan
We analyze the niche, competitors, and website. We calculate the lead cost at which the advertising will pay off, and build a plan based on this.
3–5 days - 02
Collection and setup
We collect keywords and negative keywords, write ads, and set up goals in Metrika. Without goals, there is nothing to track.
1–2 weeks - 03
Launch and testing
We launch campaigns, look at the first data, and turn off what brings clicks without leads.
First weeks - 04
Management
Bids, new ads, working with audiences. Once a month, a report: how much was spent and how many leads it brought.
Monthly
Answers to common questions
If your question is not on the list, write to us and we will answer the same day.
How much does advertising setup and management cost?
Work – from 40 000 руб. per month. The advertising budget is paid separately and goes directly to the account: we do not take a percentage of the spend and do not hide commissions inside.
What budget is needed to start?
We calculate based on the niche and lead cost. During the analysis, we show the calculation: how many queries there are in your city, what the approximate bid is, and how many leads can realistically be obtained for the proposed budget.
How much does a lead cost?
It depends on the niche. For our clients, it ranged from 491 to 643 руб. in e-commerce and travel sectors. In niches with complex services, the price can be higher, and this is normal: what matters is not the price itself, but the profitability.
When will the first leads come in?
Usually in the very first week after launch, but the first weeks – a test: data is collected, ineffective queries are turned off. A stable lead cost appears around the second month.
Who owns the advertising account?
You do. We work in your account, and you keep the access even after the work is finished. Campaigns, statistics, and accumulated audiences do not go anywhere.
Can advertising be combined with promotion?
That is exactly what you should do. Advertising provides leads while SEO gains rankings, and advertising campaign data suggests which queries should be promoted in search.
Related service lines
Development
We build websites that are ready for promotion right away: structure tailored to search queries, speed, markup, and an intuitive admin panel.
See the service lineGEO promotion
People are increasingly asking an AI model instead of a search engine – and getting one answer instead of ten links.
See the service lineSEO
We bring the website to the top of Yandex and Google for queries that bring you buyers.
See the service lineTell us about the task
We will calculate the budget and show what leads you can expect. Free of charge, in two business days.