What is happening in search

We break down algorithm changes, mistakes that cost real money, and how search lives alongside AI models. We write when there is something to say, not to fill a content plan.

Showing 12 of 12

Article cover: How to prove website expertise to AI models: analyzing author pages

SEO3 September

How to prove website expertise to AI models: analyzing author pages

Content factories sell the same idea: automate generation, and traffic will come on its own. I see the result of this approach every time I open search results for a commercial topic. The same text, recycled ten times in a row, without a single new fact. I break down why this stopped working, what search engines actually check, and why we need author pages on the website.

Vyacheslav Gensitsky

Article cover «GEO website promotion: what it is, how we promoted the website»

GEO2 September

GEO website promotion: what it is, how we promoted a website

You constantly see posts online like "how we ranked in GEO in a month". Such stories rarely provide specifics: what exactly was done, on what data, with what result. We break it down without fluff: what GEO promotion is, why it doesn't work apart from SEO, how the process works here at SEO Eleven, and how much it costs on the market right now.

Vyacheslav Gensitsky

Seosha removes the ribbon from the new CLAUDE model

AI9 June7 min read

A new Mythos-level model is out: Claude Fable 5 by Anthropic

On June 9, Anthropic opened public access to Claude Fable 5 – the first Mythos-level model safe for everyone. The same technology kept under lock and key since spring, but with safeguards in cybersecurity, biology, and chemistry. We break down the case studies (Stripe compressed a two-month migration into one day), pricing ($10/$50 per 1M tokens – twice as expensive as Opus, but half the price of Mythos Preview), differences between Fable and Mythos 5, and a technical detail for developers about thinking: disabled.

Vyacheslav Gensitsky

We will review your site by the same rules

We will look at how your site appears to search engines and to AI models, and what to fix first. Free, within two business days.