Artificial intelligence

LLM hallucination

The model confidently outputs a fabricated fact: a non-existent quote, link, or condition. For business, this is a risk – the assistant might attribute prices and deadlines to you that do not exist.

Why this happens

The model predicts a plausible continuation of the text, rather than verifying facts. If data is lacking, a plausible fabrication comes out just as smooth as the truth.

What a website owner should do about it

Do not expect the assistant to figure it out on its own. The clearer the prices, deadlines, and conditions are stated on the website, the fewer reasons there are to invent them – and the more often the answer matches reality.

We will check your site against the same points

We will see what holds the site back and tell you where to start. Free, within two business days.