SEO

Broken links

Links that lead to an inaccessible page: one that was deleted, moved without a redirect, or has an error in the address. In most cases, the server responds to such a request with a 404 code. They are commonly called broken links.

Why they are a problem

Instead of finding an answer, the reader lands on an error page and leaves. The bot spends crawl budget on a URL where there is nothing. Internal broken links also disrupt internal linking: the page they should have led to receives fewer visits.

How to check your site

Яндекс Вебмастере has a section called «Неработающие ссылки». The «Внутренние» subsection shows broken links between pages on your site, while «Внешних» shows links from other sites that lead to non-existent pages on your site. The report is based only on pages known to the bot, so the site should also be crawled with a crawler for a complete picture.

  • Error in the address – fix the link
  • The page has moved – set up a 301 redirect and update links to the new address
  • The page was deleted without a replacement – remove the link or lead to a related resource

We will check your site against the same points

We will see what holds the site back and tell you where to start. Free, within two business days.