01
Demand and competitor analysis
- Researched the fitness services market in St. Petersburg
- Analyzed competitor offers
- Identified the most in-demand services
- Developed an advertising strategy for different audience segments
BodyRoom: paid search advertising for a fitness, dance and wellness studio
A studio in St. Petersburg combining fitness classes, dance programs and wellness practices
+ 400%Increase in leadsThe number of leads increased 5 times
+ 218%Increase in target trafficThe number of target visits tripled
Client
- Industry
- Fitness studio, dance, yoga and sports programs
- Engagement
- From January 2025 to present
- Type of work
- Paid search advertising
- CMS
- Tilda
The task
What the client came with
BodyRoom is our long-standing client. Previously we developed a website for the studio, and after the project launch periodically consulted them on development and internet marketing.
Over time, the client decided to actively attract new visitors through paid advertising channels. Despite a high-quality website and the studio's good reputation, recommendations and organic traffic remained the main source of new clients.
Since we were already deeply immersed in the project, well understood the business specifics, target audience and the most popular classes, we managed to quickly start launching advertising campaigns without a long onboarding phase.
The main tasks were:
- Increasing the number of trial class bookings;
- Attracting new clients to fitness and dance classes;
- Ensuring a stable flow of leads regardless of seasonality;
- Increasing the occupancy of groups and training sessions;
- Obtaining a predictable customer acquisition channel via Yandex Direct.
An added benefit was having a high-quality website previously developed by our team. This allowed us to focus on the efficiency of the advertising campaigns and get the first results faster after launching the ads.
The approach
Comprehensive work on paid search advertising
The main goal was to make Yandex Direct a constant source of new clients for the studio
02
Keyword collection and clustering
- Collected commercial queries for fitness, stretching, Pilates, dance and trial classes
- Segmented the queries by category and user interest level
- Refined negative keywords to improve traffic quality
- Prepared separate ad groups for each category
03
Advertising campaign setup
- Created search advertising campaigns
- Prepared ads for different studio services
- Set up sitelinks, callouts and additional extensions
- Integrated analytics and conversion tracking
04
Work on landing pages
- Identified the highest-converting pages of the website
- Prepared recommendations for improving lead capture forms
- Enhanced offers for new clients and trial visits
- Improved the conversion efficiency of advertising traffic
05
Optimization and scaling
- Regularly analyzed the performance of advertising campaigns
- Disabled underperforming queries and placements
- Reallocated the budget toward the most profitable areas
- Continuously tested new ads and hypotheses
The outcome
What changed
Below are the main changes after launching and optimizing the advertising campaigns
Lead growth
The number of inquiries for trial classes and membership purchases increased significantly in the very first months after launching the ads
- + 400%
- Number of leads
- + 218%
- Targeted traffic growth
- 427 rub
- Cost per lead
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- + 221%
- Lead growth
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- Lead cost
Paid search advertisingВизит Дагестан: paid search advertising for tours in Dagestan and the Caucasus
- + 253%
- Targeted traffic increase
- 643 RUB
- Cost per lead
Website developmentSignature tours catalog website
- From scratch
- Design and structure
- Evo CMS
- Platform and php updated
Want the same growth in your market?
We will review your site and show where the traffic will come from. Free, within two business days.