01
Demand analysis and advertising strategy preparation
- Studied the market and competitors
- Identified the main product categories for promotion
- Developed the advertising campaign structure
- Prepared a budget allocation strategy
Silshi: paid search advertising for a natural silk products online store
An online store of premium natural silk products offering a wide range of items for sleep, beauty, and everyday use: pillowcases, sleep masks, headbands, scarves, scrunchies, robes, and gift sets
+ 221%Lead growthThe number of website orders tripled
491 RUBLead costReduced the cost per lead after optimization
Client
- Industry
- Natural silk products
- Engagement
- From April 2025 to present
- Type of work
- Paid search advertising
- CMS
- Tilda
The task
What the client came with
The client contacted us during the launch phase of their natural silk products online store. After the website development was completed, it was necessary to quickly start getting the first sales and test the product demand.
The main goal was to create a stable channel for attracting the target audience through Yandex Direct. Since the website was new, organic traffic was practically non-existent, and getting orders was required right at the project launch.
We faced the following tasks:
- Attract the first buyers;
- Ensure a stable flow of targeted traffic;
- Test demand across different product categories;
- Determine the most effective advertising combinations;
- Get sales with a controlled lead cost.
The approach
Comprehensive work on setting up and managing paid search advertising
The main goal was to quickly bring the online store to the market and ensure a stable flow of orders through Yandex Direct
02
Keyword collection and refinement
- Collected commercial queries with purchase intent
- Segmented queries by product groups
- Prepared separate campaigns for different product categories
- Refined negative keywords to improve traffic quality
03
Advertising campaign setup
- Created search campaigns in Yandex Direct
- Prepared ads for each product group
- Set up extensions and sitelinks
- Performed initial bid optimization
04
Advertising campaign launch
- Conducted ad testing
- Verified correct analytics operation
- Set up goal and conversion tracking
- Launched advertising for priority areas
05
Optimization and scaling
- Regularly analyzed keyword performance
- Disabled ineffective placements and ads
- Reallocated the budget in favor of profitable campaigns
- Expanded reach through new queries and product areas
06
Working with analytics
- Monitored CTR, CPC and conversion rates
- Analyzed user behavior on the website
- Evaluated the effectiveness of advertising channels
- Developed recommendations for further project development
The outcome
What changed
Below are the main changes in the number of leads, advertising effectiveness and customer acquisition cost after launching paid search advertising
Lead growth
Ensured a stable flow of inquiries from advertising campaigns
- + 221%
- Increase in the number of leads
- 491 RUB
- Reduction in cost per lead
- 8.7%
- CTR of advertising campaigns
Paid search advertisingBodyRoom: paid search advertising for a fitness, dance and wellness studio
- + 400%
- Increase in leads
- + 218%
- Increase in target traffic
Paid search advertisingВизит Дагестан: paid search advertising for tours in Dagestan and the Caucasus
- + 253%
- Targeted traffic increase
- 643 RUB
- Cost per lead
Website developmentSignature tours catalog website
- From scratch
- Design and structure
- Evo CMS
- Platform and php updated
Want the same growth in your market?
We will review your site and show where the traffic will come from. Free, within two business days.