Website development
Tilda

Online store for natural silk products

Silshi offers collections of 100% natural silk products: pillowcases, sleep masks, headbands, scarves, scrunchies, robes and gift sets

silshi.com

Natural silkPremium positioningPremium visual identity and brand trust

Accessories and home goodsProduct rangeCatalog with a clear structure and quick selection

Client

Industry: Natural silk products
Engagement: 06.2024-08.2024
Type of work: Online store
CMS: Tilda

The task

What the client came with

Silshi had a strong product and a clear value proposition, but the website needed a comprehensive online store setup. We had to showcase the brand's premium nature, carefully organize the product range into categories, and at the same time retain the feeling of softness, aesthetics and care that is important for natural silk products.

Additionally, the focus was on selection scenarios: sleep products, hair accessories, gift sets, corporate orders, and pages with information on delivery, payment and returns. The website had to work equally well for sales and for building trust.

The approach

Project work

We developed the online store on the Tilda platform using Zero Blocks to customize all key interface and design elements

Catalog and collections

Well-thought-out structure by categories and drops
Convenient filters and quick navigation to models
Flexibility for adding new products

Product cards

Large visuals and multiple angles
Clear presentation of sizes, materials, and features
Focus on ease of choice and conversion

Brand presentation

Aesthetic and light visual style
Clear focus on natural material
User-friendly interaction without unnecessary elements

The outcome

What changed

The result is a modern, aesthetic, and user-friendly online store that fully reflects the Silshi brand philosophy. The catalog structure makes it easy to navigate the assortment, product cards provide a complete picture of each item, and the visual presentation emphasizes the softness and premium quality of natural silk. Users can quickly find the desired product, read the description, and place an order in a few clicks. The website has become a tool that helps not only to visually present the products but also to effectively convert traffic into sales.

Readiness for growth

The website has become a convenient foundation for expanding the catalog, promotion, and attracting advertising traffic, which increases the potential for sales growth

Visuals: The focus on photography enhances brand perception
Structure: The catalog and product cards received SEO optimization