Website development
Tilda

Online store for special fabrics and hardware

Синтекс supplies special fabrics, straps, webbing, hardware and components for manufacturers of tactical, outdoor and technical gear

syntexspb.ru

Two segmentsWholesale and retailA single website for manufacturers and private buyers

Product groupsMaterials catalogDivided the product range into categories, added filters

Client

Industry: Special fabrics, webbing and hardware for gear manufacturing
Engagement: 12.2025-03.2026
Type of work: Online store
CMS: Tilda

The task

What the client came with

The client had a product database, photos of materials and an understanding of how the catalog should look, but lacked a structured category system, landing pages and user-friendly navigation. We needed to create a website that would allow manufacturers to quickly find the necessary fabrics, webbing or hardware, study the specifications and submit a lead. The client wanted a high-quality, neat and functional website that would be convenient for both craftsmen in small workshops and large manufacturing companies.

The approach

Project work

We developed the website on Tilda using Zero Blocks, which allowed us to flexibly manage the design and create custom interface elements

Catalog structure

Divided the product range into logical groups
Added subcategories for key product lines
Prepared the catalog for further expansion

Product cards

Placed specifications into convenient blocks
Added recommendations and compatible hardware
Shortened the user journey to submitting a lead

Internal linking and navigation

Connected fabrics with hardware and webbing
Improved page depth and user behavior
Simplified the search for even complex materials

The outcome

What changed

The result is a structured, clear, and visually clean website that makes the material selection process fast and logical. Clients can easily navigate the extensive product range, study specifications, and immediately request a price list or samples. Categories are now indexed better, new landing pages via search results appeared, and page depth improved. The website has become a convenient working tool for gear manufacturers and those selecting materials for specific tasks.

Readiness for scaling

The website became a stable platform for expanding the catalog and attracting new wholesale traffic

Foundation for growth: Categories and subcategories received optimized texts and meta tags
Conversion: User-friendly forms and structured cards increased the number of inquiries