Why it matters
If a person opens a page and returns to search five seconds later, the search engine concludes: the answer was not there. Many such returns – and rankings drop, even if the text is perfectly optimized.
What affects them
Loading speed, match between the title and the content, and how quickly a person finds the answer. A page that starts with three paragraphs of introduction loses the reader before getting to the point.
- The title in the search results promises exactly what is inside
- The answer to the query – on the first screen, not at the end
- The website loads quickly, especially on mobile
About manipulation
Services for manipulating user behavior signals promise rapid growth. The risk is that search engines can distinguish a real person from a bot, and penalties take longer to lift than the effect lasted.