01
SEO audit and development strategy
- Conducted a comprehensive analysis of the website's current state
- Identified growth points across product categories
- Revealed weak points in structure and content
- Prepared a step-by-step promotion strategy
Kontakt: Search engine optimization for an adhesive materials supplier website
Catalog of adhesive materials and related products: household, construction and assembly adhesives, sealants and adhesive tapes
+ 120%SEO traffic growthTraffic more than doubled
+ 87.5%SQI growthSite quality index increased from 80 to 150 points
Client
- Industry
- Adhesives, sealants and adhesive tapes
- Engagement
- From April 2025 to present
- Type of work
- Search engine optimization
- CMS
- 1C-Bitrix
The task
What the client came with
The client approached us with a catalog website for a brand of adhesive materials and related products. The project already had a high-quality product range and a stable market presence, but search engine optimization had not been conducted systematically before. Because of this, the website was missing out on organic traffic and did not hold strong positions for important queries.
We were tasked with increasing the website's visibility for informational queries related to adhesives and related products, as well as promoting the website for queries with the "wholesale" modifier to attract new B2B clients and dealers.
The approach
Comprehensive search engine optimization
We implemented systematic search engine optimization aimed at growing search traffic, strengthening the product catalog and increasing the website's visibility in the niche of adhesive materials and related products
02
Keyword research and clustering
- Collected a broad semantic core for adhesives and related products
- Divided queries into informational and commercial groups
- Isolated queries with the "wholesale" modifier and B2B intent
- Prepared the foundation for expanding the website structure
03
Product catalog optimization
- Revised texts on category pages
- Updated meta tags for sections and product cards
- Enhanced page relevance for target queries
- Improved catalog quality for users and search engines
04
Expert blog development
- Filled the blog with useful thematic materials
- Prepared articles on product selection, application and properties
- Addressed popular user questions from search
- Attracted stable informational SEO traffic
05
Enhancement of commercial factors
- Improved page structure for wholesale clients
- Added company advantages and trust blocks
- Enhanced contact points and inquiry forms
- Increased the conversion potential of the website
06
Link building and analytics
- Built a high-quality backlink profile
- Increased domain authority in search engines
- Tracked rankings in Yandex and Google
- Adjusted the strategy based on data and growth dynamics
The outcome
What changed
Website traffic growth
Both overall website traffic and SEO traffic in particular have grown
- + 120%
- SEO traffic growth (March 2025 - March 2026)
- + 74%
- Overall website traffic growth (March 2025 - March 2026)
- + 11%
- Direct traffic growth (March 2025 - March 2026)
Website quality index growth
Website quality index (SQI) is a Yandex metric showing the degree of usefulness and relevance of a resource for users
- + 87.5%
- SQI growth
- 80
- SQI as of April 2025
- 150
- SQI as of April 2026
Website visibility in AI models search results
The website reached the top 3 by mentions in Alice AI
- Top-3
- By mentions in Alice AI
- 80%
- Share of queries mentioning the website in Alice AI
- Visibility growth
- Strengthening presence in new recommendation channels
Website appearance in the top 10 of Yandex search results
Brought the website to the top 10 of Yandex for more than 130 client keywords
- 135 keywords
- In the top 10 of Yandex search results
- 39 keywords
- In the top 3 of Yandex search results
- 292 keywords
- In the top 30 of Yandex search results
Website appearance in the top 10 of Google search results
Brought the website to the top 10 of Google for more than 270 client keywords
- 279 keywords
- In the top 10 of Google search results
- 185 keywords
- In the top 3 of Google search results
- Visibility growth
- Queries hold leading positions
SEOФотон: SEO website promotion for an electrical goods supplier
- + 126%
- SEO traffic growth
- + 77%
- SQI growth
SEOSafeLine: SEO website promotion for a PVC tape supplier
- + 584%
- SEO traffic growth
- + 250%
- SQI growth
SEOStolbushino: SEO promotion of a natural products catalog
- + 57%
- SEO traffic growth
- 115
- Rankings growth
Want the same growth in your market?
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