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SafeLine: SEO website promotion for a PVC tape supplier

Catalog of professional PVC tape for domestic and industrial use

safeline-tape.ru
+ 584%SEO traffic growthTraffic increased almost 7 times
+ 250%SQI growthSite Quality Index increased from 20 to 70 points
ClientSafeLine
Industry
PVC tape
Engagement
From June 2024 to present
Type of work
SEO promotion
CMS
Tilda

The task

What the client came with

The client approached us with the website of a major PVC tape supplier and one of the market leaders in its niche. The project already had a strong reputation and a recognizable brand, but the website's potential in search engines was not fully utilized. The main task was to strengthen the company's presence in organic search results for informational queries related to electrical tape, its characteristics, application, standards and product selection.

It was necessary to turn the website into an industry information portal that not only supports the image of a market leader, but also consistently attracts targeted SEO traffic from search.

The approach

Comprehensive SEO promotion

We built an SEO strategy that strengthened the brand's positions in search, attracted informational traffic and helped to structurally present the company's products

01

SEO audit and growth strategy

  • Conducted a comprehensive analysis of the current state of the website
  • Identified growth points in the niche of electrical tape and related products
  • Identified structure and content limitations
  • Prepared a step-by-step project development plan

02

Keyword collection and clustering

  • Collected a broad semantic core for the PVC tape niche
  • Divided queries into informational and commercial groups
  • Identified promising clusters for traffic growth
  • Prepared the foundation for new pages and articles

03

Creating an expert blog

  • Launched a comprehensive blog for informational queries
  • Prepared articles on PVC tape types, applications, and specifications
  • Addressed popular user questions from search
  • Established a stable source of SEO traffic

04

Developing the product catalog

  • Created a catalog for a clear presentation of the product range
  • Categorized products by types, colors, and specifications
  • Prepared separate pages for key products
  • Strengthened the commercial potential of the website

05

Page optimization and internal linking

  • Revised headings and meta tags of key sections
  • Linked blog articles to the product catalog
  • Improved navigation and website session depth
  • Enhanced page relevance for search queries

06

Analytics and scaling growth

  • Tracked website rankings in Yandex and Google
  • Analyzed organic traffic dynamics
  • Adjusted the strategy based on statistics
  • Scaled the most effective promotion areas

The outcome

What changed

Website traffic growth

Both overall website traffic and SEO traffic in particular have grown

+ 584%
SEO traffic growth (March 2025 - March 2026)
+ 373%
Overall website traffic growth (March 2025 - March 2026)
+ 83%
Direct website traffic growth (March 2025 - March 2026)

Website quality index growth

Website quality index (SQI) is a Yandex metric showing the degree of usefulness and relevance of a resource for users

+ 250%
SQI growth
20
SQI as of April 2025
70
SQI as of April 2026

Website visibility in AI models search results

The website reached the top 3 by mentions in Alice AI

Top-3
By mentions in Alice AI
80%
Share of queries mentioning the website in Alice AI
Visibility growth
Strengthening presence in new recommendation channels

Website appearance in the top 10 of Yandex search results

Brought the website to the top 10 of Yandex for more than 60 informational queries of the client

42 keywords
In the top 3 of Yandex search results
68 keywords
In the top 10 of Yandex search results
87% of client's keywords
In the top 10 of Yandex search results

Website appearance in the top 10 of Google search results

Brought the website to the top 10 of Google for more than 70 informational queries of the client

59 keywords
In the top 3 of Google search results
72 keywords
In the top 10 of Google search results
92% of client's keywords
In the top 10 of Google search results

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