01
SEO audit and development strategy
- Conducted a comprehensive analysis of the website and current rankings
- Identified growth points by product categories
- Identified weak points in structure and content
- Prepared a long-term promotion strategy
Фотон: SEO website promotion for an electrical goods supplier
Catalog of electrical goods and lighting products: lamps, flashlights, extension cords, batteries
+ 126%SEO traffic growthTraffic more than doubled
+ 77%SQI growthSite Quality Index increased from 130 to 230 points
Client
- Industry
- Electrical goods
- Engagement
- From September 2024 to present
- Type of work
- SEO promotion
- CMS
- 1C-Bitrix
The task
What the client came with
The client came with an active product catalog website of a large supplier of electrical goods and related products. The site served a presentation function but did not unlock its potential as a tool for attracting clients from search. The platform lacked a systematic SEO strategy, and rankings for important industry queries were limited.
The main task was website promotion for informational queries, as well as commercial queries with the addition of "wholesale", to attract companies interested in purchasing products in large batches.
The approach
Comprehensive SEO promotion
We implemented systematic SEO promotion with a focus on search traffic growth, strengthening commercial pages and increasing website visibility in the competitive electrical goods niche
02
Collecting and processing semantics
- Collected a broad semantic core for electrical goods
- Divided queries into informational and commercial groups
- Extracted queries with the "wholesale" modifier and B2B intent
- Prepared the foundation for the growth of new landing pages
03
Product catalog optimization
- Refined texts on category pages
- Updated meta tags for sections and product cards
- Enhanced page relevance for target queries
- Improved catalog quality for users and search
04
Informational blog development
- Filled the blog with useful thematic materials
- Prepared articles on product selection, application and characteristics
- Answered popular user questions from search
- Attracted stable informational SEO traffic
05
Enhancement of commercial factors
- Improved page structure for the B2B audience
- Added trust blocks and company advantages
- Strengthened touchpoints and conversion elements
- Increased website value for potential clients
06
Link building and analytics
- Built up a high-quality backlink profile
- Strengthened domain authority in search engines
- Monitored positions in Yandex and Google
- Adjusted the strategy based on data and growth dynamics
The outcome
What changed
Growth of traffic and user behavior signals
Both overall website traffic and SEO traffic in particular have increased
- + 126%
- SEO traffic growth (March 2025 - March 2026)
- + 67%
- Overall website traffic growth (March 2025 - March 2026)
- - 28%
- Decrease in SEO bounce rate % (March 2025 - March 2026)
Site Quality Index growth
Site Quality Index (SQI) is a Yandex metric showing the degree of usefulness and relevance of a resource for users
- + 77%
- SQI growth
- 130
- SQI as of April 2025
- 230
- SQI as of April 2026
Website visibility in AI models search results
The website reached the top 3 for mentions in Alisa AI
- Top-3
- By mentions in Alisa AI
- 70%
- Share of queries mentioning the website in Alisa AI
- Visibility growth
- Increased presence in new recommendation channels
Website appearance in the top 10 of Yandex search results
Brought the website to the top 10 in Yandex for over 120 client keywords
- 122 keywords
- In the top 10 of Yandex search results
- 40 keywords
- In the top 3 of Yandex search results
- 378 keywords
- In the top 30 of Yandex search results
Website appearance in the top 10 of Google search results
Brought the website to the top 10 in Google for over 320 client keywords
- 327 keywords
- In the top 10 of Google search results
- 237 keywords
- In the top 3 of Google search results
- Visibility growth
- Queries hold leading positions
SEOKontakt: Search engine optimization for an adhesive materials supplier website
- + 120%
- SEO traffic growth
- + 87.5%
- SQI growth
SEOSafeLine: SEO website promotion for a PVC tape supplier
- + 584%
- SEO traffic growth
- + 250%
- SQI growth
SEOStolbushino: SEO promotion of a natural products catalog
- + 57%
- SEO traffic growth
- 115
- Rankings growth
Want the same growth in your market?
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