• SEO
  • GEO
  • 1C-Bitrix

Stolbushino: SEO promotion of a natural products catalog

A natural products manufacturer offering honey, jam, tea, and sweets with a focus on quality, natural ingredients, and traditional recipes

stolbushino.com
+ 57%SEO traffic growthSearch traffic grew more than 1.5 times
115Rankings growthClient's keywords in the top 3 of Google search results
ClientStolbushino
Industry
Natural products catalog
Engagement
From July 2025 to present
Type of work
SEO promotion
CMS
1C-Bitrix

The task

What the client came with

The client approached us with an existing catalog website and a strong product: high-quality natural goods of their own production with a good reputation and a loyal audience. However, systematic promotion of the project had hardly been done before, leaving the website's potential in search engines unrealized.

SEO traffic was limited, rankings for important commercial queries did not reflect the brand's real capabilities, and there was no marketing strategy. At the same time, the products themselves were in demand and had good prospects for scaling brand awareness and expanding the customer base.

Our task was to change the situation: build comprehensive SEO promotion, enhance website visibility in Yandex and Google, attract a new audience, and turn organic search into a stable source of inquiries and leads.

The approach

Comprehensive SEO promotion

The main task was to unlock the potential of a high-quality product through SEO: strengthen website rankings, expand keyword reach, and increase traffic from Yandex and Google

01

SEO audit and growth strategy

  • Conducted an in-depth analysis of the website and current metrics
  • Identified growth points and weak spots of the project
  • Formed priority directions for promotion
  • Prepared a step-by-step website development plan

02

Semantics and catalog structure

  • Collected queries for honey, jam, tea, and natural products
  • Divided semantics by categories and user demand
  • Expanded the website structure for new landing pages
  • Prepared the catalog for further scaling

03

Technical SEO optimization

  • Checked indexing and fixed website errors
  • Set up correct meta tags and headings
  • Optimized page load speed
  • Improved the mobile version of the project

04

Optimization of categories and product cards

  • Reworked category pages for commercial queries
  • Improved product cards in terms of SEO and sales
  • Added useful content and product benefits
  • Strengthened the relevance of key pages

05

Content and brand trust

  • Prepared SEO texts for categories and sections
  • Strengthened the expert presentation of natural products
  • Added content answering customer questions
  • Increased brand trust through high-quality content

06

Analytics and results growth

  • Tracked rankings in Yandex and Google
  • Analyzed organic traffic dynamics
  • Adjusted the strategy based on data
  • Scaled effective promotion channels

The outcome

What changed

Below are the key changes in traffic and rankings in search results after SEO

Traffic growth

Both overall website traffic and SEO traffic in particular have grown

+ 57%
SEO traffic growth (June 2025 - December 2025)
+ 39%
Overall website traffic growth (June 2025 - December 2025)
+ 55%
Direct website traffic growth (June 2025 - December 2025)

Website appearing in top 10 of Яндекс search results

Brought the website to the top 10 of Яндекс for 88 client keywords

88 keywords
In top 10 of Яндекс search results
53 keywords
In top 3 of Яндекс search results
141 keywords
In top 30 of Яндекс search results

Website appearing in top 10 of Google search results

Brought the website to the top 10 of Яндекс for more than 130 client keywords

137 keywords
Website appearing in top 10 of Google search results
115 queries
Website appearing in top 3 of Google search results
6th position
Average ranking in Google search results

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