Website development
Тильда

Website for an HDD equipment rental company

GLBC provides rental services for horizontal directional drilling rigs and related equipment for laying utility lines

Структурированный каталог ГНБ установокEquipmentDivided HDD rigs by power, tasks and specifications for ease of selection

Простые и понятные формы заявкиConversionIntegrated clear forms to get a quote and consultation

Client

Industry: HDD equipment and special machinery rental
Engagement: 05.2023 - 07.2023
Type of work: Service website
CMS: Тильда

The task

What the client came with

The client approached us with the task of creating a modern website to increase the number of leads for HDD equipment rental. At the start, there was only a set of materials: technical specifications of the rigs, photos and a general idea of the future website structure. We needed to develop a user-friendly catalog, create machinery cards with detailed descriptions, show the company's advantages and build a clear user journey to submitting a lead.

The approach

Project work

We developed the website on Tilda with extensive use of Zero Blocks for custom layout and a stricter visual presentation

Equipment catalog

Clear classification of rigs by specifications
User-friendly machinery cards with full descriptions
Ability to quickly compare equipment by parameters

Conversion elements

Lead forms on every key screen
Convenient quick consultation buttons
Instant lead transfer to managers

Presentation of technical information

Clear visualization of specifications
Neat parameter tables
Structured text without clutter

The outcome

What changed

The website has become a convenient tool for clients looking for HDD equipment for specific tasks. A clear catalog structure, detailed equipment cards, and simple lead forms help speed up the selection process and increase the number of leads. The project highlights the company's technical expertise and makes the rental process more transparent and simple.

Increase in the number of leads

Thanks to the improved structure and convenient capture forms, the website now generates leads and consultation requests more frequently

Техническая прозрачность: Rig specifications and parameters are presented in a way that allows the client to quickly compare and make a choice
Готовность к расширению каталога: The structure allows adding new models and equipment without disrupting the website logic