• Website development
  • Tilda

Designer clothing online store

A clothing brand for those who value freedom, minimalism, and thoughtful details: the collections combine modern silhouettes, comfortable fits, and high-quality materials

preparade.com
Convenient model selectionCatalogStructured catalog with clear navigation and convenient filtering
Brand aestheticsVisualsNeat presentation of collections and large photos conveying the style
ClientPreparade
Industry
Designer clothing sales
Engagement
08.2024 - 11.2024
Type of work
Online store
CMS
Tilda

The task

What the client came with

The client approached us to create a high-converting and visually strong website for a young designer clothing brand. At the start of the project, the client had a technical specification, product photos, and an understanding of the style to be conveyed. We needed to create a full-fledged online store that would combine the brand's aesthetics, ease of choice, and proper presentation of collections, as well as prepare the platform for further promotion.

The approach

Project work

We developed the website on the Tilda platform, using Zero Blocks for the layout of key sections

01

Catalog and collections

  • Thoughtful structure by categories and drops
  • Convenient filters and quick access to models
  • Flexibility for adding new products

02

Product cards

  • Large visuals and multiple angles
  • Clear presentation of sizes, materials, and features
  • Emphasis on ease of selection and conversion

03

Visual style

  • Clean, minimalist design
  • Focus on photos and brand aesthetics
  • Comfortable viewing on any device

The outcome

What changed

The result is a modern online store that reflects the atmosphere and philosophy of Preparade. The website showcases collections in a premium, neat presentation, makes choosing clothes convenient, and helps the brand strengthen its digital identity. Navigation has become simple and logical, product cards — informative, and visuals — a key element of user engagement. The website is ready for further expansion, promotion, and assortment growth.

Foundation for scaling

The website has become a stable platform for brand growth, launching new collections, and attracting traffic from search and advertising

Flexibility
Allows expanding functionality without limitations
Visuals
Focus on visuals enhances emotions from the collections

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