01
SEO audit and growth strategy
- Conducted a comprehensive analysis of the website and current metrics
- Identified growth opportunities in the B2B segment
- Determined priority promotion areas
- Prepared a development strategy for the wholesale market
Росэл: B2B catalog SEO promotion
Wholesale supplier of electrical goods, adhesives, electrical tape and related products
+ 28%SEO traffic growthTraffic increased by a third
+ 54%Direct traffic growthDirect website traffic increased 1.5 times
Client
- Industry
- B2B supplier
- Engagement
- From September 2024 to August 2026
- Type of work
- SEO promotion
- CMS
- 1С-Битрикс
The task
What the client came with
The client approached us with a large B2B portal combining the assortment of several brands and product lines. The website was focused exclusively on wholesale and corporate clients, which created specific challenges for SEO promotion: most search users expect to be able to place an order as an individual.
Our task was to bring the project to the top for commercial wholesale queries, attract the target B2B audience, and build a promotion strategy that takes into account the specifics of selling only to companies and wholesale clients.
The approach
Comprehensive SEO promotion
We built an SEO strategy focusing on commercial queries, target B2B traffic growth, and strengthening the catalog for wholesale and corporate clients
02
Commercial keyword research
- Collected queries with wholesale purchase intent
- Refined queries with modifiers "wholesale", "supplier", "for legal entities"
- Segmented keywords by product categories
- Prepared the foundation for targeted commercial traffic growth
03
Product catalog development
- Improved the structure of categories and subcategories
- Optimized navigation for a wide product range
- Enhanced catalog pages for search demand
- Made the catalog more convenient for B2B clients
04
Enhancement of commercial factors
- Added trust blocks and supplier advantages
- Strengthened the focus on working with legal entities
- Improved lead forms and contact methods
- Increased the conversion potential of the website
05
Optimization of product cards and landing pages
- Optimized texts and meta tags of key pages
- Enhanced category relevance for commercial queries
- Improved the presentation of product advantages
- Improved page quality for users and search engines
06
Link building and analytics
- Built a high-quality backlink profile
- Increased domain authority in search engines
- Tracked rankings in Яндекс and Google
- Adjusted the strategy based on growth dynamics
The outcome
What changed
Website traffic growth
Both overall website traffic and SEO traffic in particular have grown
- + 28%
- SEO traffic growth (August 2024 - August 2025)
- + 54%
- Direct traffic growth (August 2024 - August 2025)
- + 43%
- Referral traffic growth (August 2024 - August 2025)
Site Quality Index growth
Site Quality Index (SQI) — a Yandex metric showing the degree of usefulness and relevance of a resource for users
- + 4%
- SQI growth
- 250
- SQI as of October 2024
- 260
- SQI as of June 2025
SEOKontakt: Search engine optimization for an adhesive materials supplier website
- + 120%
- SEO traffic growth
- + 87,5%
- SQI growth
SEOФотон: SEO website promotion for an electrical goods supplier
- + 126%
- SEO traffic growth
- + 77%
- SQI growth
SEOSafeLine: SEO website promotion for a PVC tape supplier
- + 584%
- SEO traffic growth
- + 250%
- SQI growth
Want the same growth in your market?
We will review your site and show where the traffic will come from. Free, within two business days.