01
Launching SEO from scratch
- Prepared the website for promotion immediately after development
- Identified priority product categories for growth
- Developed the basic SEO structure of the online store
- Laid the foundation for further scaling
Silshi: SEO for a natural silk products online store
An online store of 100% natural silk products, with an assortment that includes pillowcases, sleep masks, headbands, scarves, scrunchies, robes and stylish gift sets
+ 28%SEO traffic growthTraffic increased by more than a quarter
+ 40%SQI growthSite Quality Index increased from 10 to 50 points
Client
- Industry
- Natural silk products
- Engagement
- From November 2024 to present
- Type of work
- SEO
- CMS
- Тильда
The task
What the client came with
The client came to us at the stage of website development with the task of creating a high-quality online store for natural silk products. After the project launch, the main task was to attract stable organic traffic and develop sales through search engines.
At the start of SEO, the website was new and had no search rankings, while its structure and content were formed for the launch but required improvement in terms of search engine optimization. It lacked expanded semantics, well-developed categories, SEO texts and systematic internal optimization.
It was important for the client not just to drive traffic, but to build a long-term sales channel through SEO: to increase website visibility in Yandex and Google, attract the target audience using queries related to natural silk products, and ensure a stable growth of orders from search.
The approach
Comprehensive SEO for the online store
The main task was to bring the new online store into search results, increase targeted organic traffic and turn SEO into a stable source of sales
02
Commercial keyword optimization
- Collected search queries with a clear purchase intent
- Divided them by categories and product types
- Accounted for seasonality and user behavior scenarios
- Focused on queries with the highest conversion rate
03
Category enhancement
- Revamped catalog pages for search queries
- Added copy that helps both SEO and sales
- Expanded the descriptions of the product range and benefits
- Prepared categories for organic traffic growth
04
Product page optimization
- Optimized product pages for commercial queries
- Added sections that build trust in the product
- Improved the structure of descriptions and specifications
- Increased page value for the user
05
User journey improvement
- Simplified navigation within the catalog
- Added logical links between products
- Shortened the path to checkout
- Increased engagement and session depth
06
Growth and scaling
- Continuously analyzed ranking and traffic dynamics
- Expanded the structure for new queries
- Added new landing pages from search
- Ensured stable growth of SEO metrics
The outcome
What changed
Below are the key changes in the site quality index, traffic, and user behavior signals after search engine optimization
Growth of traffic and user behavior signals
Website traffic from search engines noticeably increased
- + 28%
- SEO traffic growth (March 2025 - March 2026)
- + 153%
- Google traffic growth (March 2025 - March 2026)
- - 25%
- Decrease in SEO bounce rate (March 2025 - March 2026)
Site quality index growth
Site Quality Index (SQI) — a Yandex metric showing the degree of usefulness and relevance of a resource for users
- + 40%
- SQI growth
- 10
- SQI as of March 2025
- 50
- SQI as of March 2026
SEOKontakt: Search engine optimization for an adhesive materials supplier website
- + 120%
- SEO traffic growth
- + 87,5%
- SQI growth
SEOФотон: SEO website promotion for an electrical goods supplier
- + 126%
- SEO traffic growth
- + 77%
- SQI growth
SEOSafeLine: SEO website promotion for a PVC tape supplier
- + 584%
- SEO traffic growth
- + 250%
- SQI growth
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